NATIONAL LIBRARY OF MEDICINE, History of Medicine Division Seminar Friday, November 21, 2008, 2-3:30pm Lister Hill Visitor Center, Bldg 38A, NLM Bethesda, MD

“Through the Looking Glass: Medicine and Media”

Lester Friedman, PhD Hobart and William Smith Colleges, Geneva, NY

Medicine and the media exist in a unique symbiosis. Increasingly, health-care consumers turn to media sources–from news reports to Web sites to tv shows–for information about diseases, treatments, pharmacology, and important health issues. And just as the media scour the medical terrain for news stories and plot lines, those in the health-care industry use the media to publicize legitimate stories and advance particular agendas. This discussion will delineate this deeply collaborative process by scrutinizing a broad range of interconnections between medicine and the media in print journalism, advertisements, fiction films, television shows, documentaries, and computer technology.

All are Welcome

Note: The next history of medicine seminar will be on Wednesday, December 17 at 2-3:30pm in the Lister Hill Auditorium, NLM’s Bldg 38A. Dr. Bulent Atalay will speak on “Leonardo and the Unity of Art and Science.”

Sign language interpretation is provided. Individuals with disabilities who need reasonable accommodation to participate may contact Stephen Greenberg at (301-435-4995), e-mail [email protected], or the Federal Relay (1-800-877-8339).

Due to current security measures at NIH, off-campus visitors are advised to consult the NLM Visitors and Security website:

Stephen J. Greenberg, MSLS, PhD Coordinator of Public Services History of Medicine Division National Library of Medicine National Institutes of Health Department of Health and Human Services 301-435-4995 [email protected]